Turn Guest Data Into Direct Revenue
We help independent hotels and boutique collections turn scattered guest data into clear strategy and measurable growth.
Storybox Services
CRM & Guest Data Strategy
From audits to segmentation, we design frameworks that fuel repeat business and smarter acquisition.
Email Marketing & Lifecycle Journeys
From welcome flows to abandoned-cart emails, we create journeys that turn databases into direct revenue.
Performance Marketing Alignment
CRM doesn’t live in a silo. We work with your revenue and digital teams so guest data powers smarter targeting, lower acquisition costs, and stronger returns.
Commercial Partnerships
Grow your database and reach new audiences through collaborations – lifestyle brands, media partners and local culture – smarter than discounts, more cost-effective than ads.
How We Work
1. Audit
We review your guest data and CRM setup to spot gaps, quick wins, and growth opportunities.
2. Strategy
We shape a framework that aligns your CRM with your commercial goals.
3. Activation
We bring it to life with campaigns, guest journeys, and partner activity on the platforms you already use.
4. Growth
We refine and expand, ensuring your database becomes your most profitable channel over time.
Who We Work With
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Independent four- and five-star hotels
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Small hotel collections
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Boutique properties with spa, F&B, or event spaces
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Wine tourism estates & lifestyle hospitality brands
Our sweet spot: properties without an in-house CRM specialist that want to grow direct business sustainably. We also support hotels in managing B2B databases – from travel trade to corporate accounts – where the focus is on maintaining high-value relationships.
Why Storybox?
Proven hospitality expertise
Over 25 years launching hotels, building brands, and advising boards.
Commercial first
CRM isn’t just email marketing. It’s lower costs, smarter targeting and measurable revenue.
Platform fluent
Experienced across the systems hotels already rely on — Revinate, For-Sight and Cendyn — and not tied to any single platform. We help you get the best out of whatever you use, from HubSpot and Zoho to any CRM or PMS integration in your tech stack.
Practical & approachable
No jargon, just strategies that deliver results you can see on the bottom line.
Our Blog
Why Marketing Deserves a Seat at the Commercial Table
In practice, they often circle each other, each convinced the other is encroaching on their territory. Nowhere is that tension clearer than in CRM. Revenue teams want to control it. Marketing teams are told to “use it.” But CRM isn’t a back-office database. It’s a living system that shapes how guests discover, book, and return to your hotel. And if…
How To Drive More Direct Bookings For The Smaller, Independent Hotel
Firstly, when I book direct at a small hotel, I expect the hotel to anticipate my arrival without someone at check-in running their fingers down a list trying to find my name. I’m also hoping I might receive some communication prior to my arrival where I am asked about my interests and my favourite pre-dinner drink. I’ll eagerly look forward…
It’s All About Your Database…
Pre-season is the perfect time to prepare your team to capture the optimum amount of usable guest data during season to help you achieve your longer term business goals. The best place to start is with your hotel’s data. Whatever Property Management System (PMS) you use you’ll have some data on your guests. In its most basic sense you’ll know…
