You’ve heard it many times before… but the best way to increase your Average Achieved Room Rate, which ultimately adds to your bottom line, is to steadily increase direct bookings. Pre-season is the perfect time to prepare your team to capture the optimum amount...
Personally, the thing that makes me book directly over making a booking via booking.com or Expedia is my expectation that I will have a more personal experience at the hotel by doing so. Firstly, when I book direct at a small hotel, I expect the hotel to anticipate my...
